The Directory serves a number of purposes including:
- Helping woodland owners find contact information for log buyers, non-timber forest product buyers, and forestry consultants & contractors
- Assisting the primary manufacturing industry (sawmills, plywood mills, log home builders, and chipping contractors) to find sources of logs and buyers for their products
- Helping secondary/value-added firms (moulding, millwork, furniture and cabinet makers) find sources of lumber, panel products, and other raw materials
- Enabling entrepreneurs and architects to find the suppliers and partners they need to commercialize a product/project
- Providing the general public with information on local producers of custom cabinets, rustic furniture, boughs for wreaths, and much more.
In the end, fostering better 'connections' will lead to a more vibrant California forestry sector.